VOTE for Equality with every Purchase!
Your Guide to Companies, Products and Services that Support LGBT Workplace Inclusion
June 3, 2014 by Jaime Duggan & Chris Lindsey, 2014 Federal Club Co-Chairs
As consumers, LGBT people and our allies can send a message to businesses that we are watching. We are watching to see if the businesses we patronize treat their LGBT employees fair and equally, if they treat all of their customers with dignity and respect, and if they support the LGBT community. HRC’s Buyer’s Guide is based on the Corporate Equality Index (CEI), the HRC Foundation’s annual report on how over 1,800 American companies treat their LGBT employees.
HRC Buyer’s Guide provides an “at a glance” picture of almost 20 industry segments including Banking & Finance, Home & Garden, Travel, Health & Beauty to Pet Care. Companies are presented with the familiar “traffic signal” color codes; Green for those with the highest workplace equality scores, yellow for those taking steps towards a more inclusive workplace and RED for companies who have received the lowest CEI scores or remain unresponsive to HRC’s inquiry.
Whether you are buying a cup of coffee or renovating your home, by supporting businesses that support workplace equality you send a powerful message that LGBT inclusion is good for their bottom line. We hope that you will use this guide as one component when determining if a business's social practices make it worthy of your dollars.
In case you think that your purchase decisions won’t make a difference, consider this: LGBT people spent an estimated $790 billion in the U.S. in 2012, as estimated by Witeck Communications, a D.C.-based strategic communications firm with particular expertise in the LGBT market. That means that U.S. LGBT buying power is greater than the total GDP of Saudi Arabia! Believe us, our purchasing power can make a difference!
Each week, we will feature two companies – one that’s hot and one that’s not —so you can make smart decisions where you spend your dollars. You vote with your dollars every day. Make those votes count for equality.
Learn how you can shop for Equality, Get your Personal Buyer’s Guide in the most convenient format: downloadable PDF, Smart Device App (iOS / Android) or via Text Message.
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From any mobile phone, just text SHOP and the company or product name to 30644.